If you run a salon and you are looking for ways to market it, then you should seriously consider running a blog. People who attend salons are a clear demographic that is interested in beauty, and being pampered.
They like a little luxury, and this means that they’re always looking for ideas for how to look and feel better, even when they aren’t able to visit the salon.
You can use this to your advantage. Start writing about beauty things that people can do to enjoy the salon experience at home. Cover things like beauty routines, exercises, tips for taking care of dry skin in the winter, preventing frizzy hair while it’s damp and cold, and preventing suburn when the summer comes along.
Pick a schedule for your posts and stick to it.
The “how often to post” doesn’t matter so much as making sure that the schedule is predictable. If you can keep up with posting twice a week then that’s a good schedule to start with. If you can’t, then try posting once a week – on the same day every week.
Make the posts rich – include videos if you can, or at the very least images.
Make them long enough that they convey information, but not so long that no-one will read them. A minimum of 250 words is a good start, go up to about 500 if you can.
Try to bring in the occasional guest blogger that has some authority in the area. If you’re a general beauty salon, get a hairdresser that you get on well with to write for you and you can write for them as well. Get someone who is a makeup artist to talk about choosing the best makeup, and then mention how having clear skin is important to make the most out of that makeup. Use your blog to build synergy with local businesses.
Include offers and rewards for regular readers of the blog to encourage them to sign up and to pay attention to your newsletter. Ask people for feedback in the comments and take it on board. Overall, the goal should be to get people to think of your website as a useful service and a thriving community, rather than somewhere that just has a copy of your local timetable on it.
Think about what your customers usually ask you, and use your blog to answer those questions.